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Indagini Qualitative

– Focus group tradizionali e ad orientamento creativo, Innovation lab / idea generation – Design Thinking
– Workshop con Management aziendale
– Osservazioni etnografiche
– Shopping safari / osservazioni partecipate
– Colloqui individuali in profondità
– Desk analysis
– Socio-semiotica
– Psicolinguistica
– Neuromarketing / eye tracking / biofeedback