Our approach to brand strategy starts from an in-depth analysis of the competitive and communication space left free by competitors and profitably exploitable by the brand to be launched or created.

We reach this goal by answering the questions below, supporting the brand in defining and launching the communication campaigns.

• What kind of personality, character, identity does our brand have?
• What positioning do we want to communicate?
• What cultural values does our brand convey?
• How do we perceive the target of our brand, and how is it perceived by others?
• What are the keywords to use, and those not to be used, in our communication?
• What do we communicate and how in our sales packages, in digital and traditional campaigns, in digital communities and in social networks?