• OBJECTIVE:

In the context of an international arbitration held before the International Chamber of Commerce in Paris, a multinational group operating in the pharmaceutical industry required VVA Expert Opinion to assess the validity of the plaintiff’s claims.

• ACTIVITIES:

On the basis of the provisions set forth in the distribution agreement, a multinational group operating in the pharmaceutical industry has sued the supplier for the refusal to supply the ordered quantities of some products in due time. Against the breach of the contract, the plaintiff claimed the recovery of the lost profits that would have accrued had the marketing plan been implemented. In the context of an international arbitration, the defendant requested VVA EO assistance as expert testimony.

• OUTPUT:

Upon termination of the cross-examination held before the International Chamber of Commerce of Paris and the demonstration of the absence of the causal nexus and the unreasonableness of the marketing plan in light of the economically ungrounded underlying assumptions, the plaintiff claims were dismissed.