Our approach to mapping the level of competition in a market begins with an in-depth analysis of the needs and the value required by the targets, the mix of products/services/price that we wish to offer, and the rules and the structure of the market.

We reach this goal by answering the questions below, supporting the client until an approaching strategy and the activities envisaged, both domestically and internationally, are defined. 

• Who are our current competitors? And the potential ones? 
• Where are they better, comparable, inferior to us? 
• What is the real and perceived level of quality offered by them (products/services)? 

• How is their sales and distribution network organised? 
• How can we attract their customers? 
• Which communication space have they already occupied? 
• What areas of potential partnership do exist?